College Tourism App

An app designed for college students to explore different university campuses. The app's features were developed based on a complete UX design process. The app includes features like tour guide booking, travel tips, and campus card rentals to meet student's needs and address common pain points during campus visits.

User Study

College student

Active thinking, pursuit of freedom
Easy to accept and try new things
More fragmented time
52% of college students have downloaded and used travel apps
73% of college students have a habit of collecting
Check and collect travel information before traveling
Share your travel process and experiences in real time while traveling
Make comments after traveling regarding the sights

Interviews

Focus group

Questionnaire

Kim

Liu

Lee

Cao

Ma

An

Guo

Feng

Personality

Introverted
Independent
Rational
Homebound
Sensitive

Extroverted
Dependent
Emotional
Traveling-loving
Insensitive

Attitudes of traveling with new friends

Unsafe

Unwilling

Hindering the experience

No need for the other party’s information

Shallow communication

Safe

Willing

Conducive to the experience

Need the other party's information

In-depth communication

Attitudes of campus tourism

Rarely visit colleges and universities

No need to know the school information

No special places

No need to be accompanied

No difficulties encountered during the visit

Frequently visit colleges and universities

Want to know about the school

Need to enter special places

Need someone to accompany you

Always encounter difficulties when visiting

User Study

Result

College students generally make itinerary plans for campus travel
College students generally use maps and navigation when visiting campus
College students prefer to check in for travel souvenirs
College students are willing to find tour guides to travel together to improve the quality of their travel and are willing to serve as volunteer guides for a short period of time for the purpose of trying.

Requirement Analysis

Delighters

Basic requirements

Performance needs

View travel notes

Little secrets of the campus

Featured courses

Safety verification

Campus map

Transportation tools

Real-time comments

Campus souvenirs

Campus attractions recommendations

Campus bathroom

Campus tour guide

School tour check-in

Travel photography sharing

Campus food

Campus map
Basic campus information
Itinerary planning

Storyboard

Plan before the campus trip and find a local guide
Be a guide of my college

Features & Use Flow

Personas and functionalities

Use Flow

Design

Wireframe

User test 1

A/B test

Which one has better menu page selection method?

Design

Low-fidelity prototype

User test 2

Test the UI design of each feature with the low-fidelity prototype, gather feedback on the unclear page elements and negative feature use experience

Journey page

The conflict between the planned and completed parts in the three columns of the plan
The information displayed in the middle interface of the search is too complicated
The position of the function buttons in the Create My Journey is rather strange

Guide page

The authentication process on the tour guide interface is rather strange
Lack of information feedback

The authentication process on the tour guide interface is rather strange
Lack of information feedback

Mine page

Mine page is redundant when used and can be hidden
Historical footprints can be merged with completed ones in the Mine page

Tourism photography page

Want to know the personal information of the person who posted the travel photo
Posting travel photos is too complicated

User test 3

Pros

Satisfied with the itinerary recommendations and additions
Feeling the check-in format interesting and motivating
The addition of a tour guide adds more possibilities

Cons

It is impossible to understand the specific information of the campus journey plan
No journey recommendations will be added directly
Image quality requirements
Official and personal recommendations be separated
Lack of information about schools and attractions
Too large photo on the personal profile card
Lack of a process of slowly understanding the college