Car Knows You Better
ZEEKR car buddy keyfob design brings soul to the car, becoming a companion for users. It introduces new possibilities for both internal and external car interactions, making information exchange more dynamic and ensuring constant communication and connection between the car and the user. It provides users with a new reason to carry a physical Bluetooth keyfob.
Current situation of key fob
Space requires
Quite limited use scenarios
User doesn’t want to carry it
Can’t be a good backup
Lose a bond between cars and users
Why do we need better key fob
The key fob is a part of the car and brand
Making the key fob a bridge helps the car understand users better
Make the car know you better
This will make users happy to carry the key fob, making it a good backup and strengthening the bond between users and car brands.
How can it be a good key fob
- Make it a good backup
- Promote the key fob’s status in the car
- Create new use scenarios
How can it know you better
- More intelligent voice assistant inside it
- Get close to someone who knows you most - PHONE
- Get close to users’ life
Topology &
Ergnomic study
3D print prototype
Color varients
A soul of the car
It can be placed on the center screen. The voice assistant in the key fob is the car's voice assistant, which is a very important interaction core now. When users bring the key fob, they bring a core element back to the car, then mount it on the center screen to add a soul to the car.
Give users a feeling that they give vitality to the car through the key, and the key carries the soul of the car, and the car is always around the users so we strengthen the status of the key fob and the bond between the car and the users.
Besides, there are integrated light and motion effects to emphasize that it is a whole.
Easy to take
With MagSafe magnet and thin volumn, it is easy to take in your pocket and with your phone. It is your car always with you
Exploration possibilities
Personalized voice assistant
Users can customize different personalities of voice assistants, making it suits you and an interesting soul of the car
Share the car fast
This key fob connected to your phone can be passed to share the car quickly and safely by attaching it to the phone and pressing a few buttons.
Brings ways to manage users on both mobile phones and the key fob fast
Interaction possibilities
Interaction for charging
The screen shows the position where to attach the key fob to charge it. The interior light reacts when the key fob and the voice assistant in it connect to the car. Create a feeling that the user actually brings something important to the car.
Integrated animations
After mounting the key fob on the back of the car center screen, the integrated dynamic effect during interaction with the voice assistant highlights the integrity of the key fob and the car. This key fob is a natural part of the car.
Smart and flexible voice assistant
The voice assistant should be more flexible in the car as it is the soul. This lively voice assistant can move following the interior light band to the asking user to provide private service.
Other scenarios possibilities
ZEEKR Home assistant
In addition to being able to connect to and charge a mobile phone, it can be placed on any metal surface, such as a refrigerator, making it easy to pick up and find.
ZEEKR Home assistant
Zeekr expands into home technology, it may also become the access of Zeekr home system.
Put it on the home control center, the system is activated to bring the appropriate environment at home into the car.
AI understands you from car to home, then we create a bridge between home and the car, make the car and ZEEKR always be with you.
ZEEKR Home assistant
It can also be connected to other appliances such as speakers, TVs, etc. Use them to speak with users. Make it convenient to communicate and find.
So it can be not only the voice assistant in the car but also a ZEEKR voice assistant at home and in daily life.
